“IMI’s use of multichannel media has helped develop our dialogue directly with the technology departments of our potential clients. We have and will continue to work with the IMI team to create product demand”
– Marketing Director, HP
Content and Data
Content and Data Data is the fuel of our business – without it we simply cannot function efficiently. By creating content that is relevant and engaging through detailed and Informed Market Intelligence we are able to work with you to produce content your audience wants. In addition, relevant data can make or break a marketing campaign, so it’s vital for us to have access to a wealth of high-quality data at our disposal.
Over the last 10 years we have become a trusted source for decision makers globally as a result of the content that we produce. As a result, we now have the ability to build laser targeted custom data, in-house, on a campaign by campaign basis. This data can be used internally to super-charge campaign delivery, or for external bespoke data build work for our clients.
It’s this function, combined with our pre-existing Data Universe and access to subscription services that really sets us apart from the rest.
ABM – Account Based Marketing
Build a database of contacts from a specific list of accounts you wish to target
Account Based Marketing is an increasingly popular approach, with more and more of our clients wishing to target specific lists of accounts – be it current customers they want to promote new products to or lists of organizations they do not currently have as clients.
Traditionally, like most B2B lead generation companies, we would have been limited to the volume of data we already had in our database that matches the list of organizations our clients want to target. This would often result in us not being able to take on significant volumes for ABM campaigns and even having to turn down work occasionally due to lac.k of data at the relevant organizations.
With our Data Build function, we can now locate and utilize contacts that we don’t have in our databases via contact research. This has opened up our ability to commit to larger volumes on ABM requests and means we can fulfill almost any brief sent our way!
Custom Data Builds
Struggling to find accurate, relevant data for your campaign filters? We can help!
Knowing that many of our clients suffer from the same data acquisition issues that we used to experience, we started offering our custom data builds as a service. Our clients let us know what job functions they wish to target, what industries and company sizes are relevant and what regions they would like to acquire data in…we then build this data from scratch for them ensuring it matches their campaign requirements!
The use of LinkedIn and company websites means that we can find accurate, up to date contacts who are highly likely to be in the roles and industries our clients require. We have found this accuracy far out-performs any data provider we’ve ever worked with, and our clients are finding the same results!
We may not be able to provide tens of thousands of contacts overnight, but we can guarantee the quality of a smaller volume of data from us will provide better ROI than any bulk purchase from a data broker or provider…it’s simply a matter of quality over quantity.