Why IMI

IMI provides my IT department with independent, non-vendor specific research that allows my team to understand the business of IT”
– Proctor and Gamble

Why IMI

Lead Qualification Process

1.content

We create bespoke, relevant

and engaging content

2.DATA

6 million plus decision

makers, International

data partnerships,

Consumption and behaviour

based segmentation and

targeting, Account Based

Marketing

3.LEAD
CRITERIA

MQLs and SQLs

4.LEAD
QUALIFICATION

Define Profile Questions

5.CONTENT
DISTRIBUTION

MQLs and SQLs

6.LEADS
GENERATION

Thought Leadership

and Brand Awereness

Sirius Decisions Lead Spectrum

EM3600 has a team of fully qualified demand generation professionals who can deliver your leads at any stage of the Marketing of Sales cycle. The leads we deliver our client start from level 3 and through our qualification process, we can increase the quality all the way through the sales funnel to a level 6. A lot of what we do is based on the SiriusDecisions Lead Spectrum.

MQL Level 3

Activity qualified

Level 4

Unverified

propensity to buy

SQL Level 5

Verified

propensity to buy

Level 6

Commitment

to engage

105-107 Farringdon Road
London
EC1R 3BU
United Kingdom

(44) 207 148 4444

68 Jay Street
Suit 514
Brooklyn, NY 11201
USA

(1 646) 652 0793


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