Our Approach

To create content that captures the best of every brand

Our three-step approach

Assessment

We’ll study your business and goals
to determine the most effective plan
of action.

Filling your sales funnel

We’ll work with you throughout the entire content lifecycle, from its creation through to lead delivery.

Qualification

All leads will go through stringent quality control before being
sent over to you.

Step One: Assessment

Our teams begin by taking the pulse of your business to gain a deeper understanding of who you are, what you are trying to achieve, and the brand identity you would like to uphold while doing so. In turn, we can determine the most effective strategy to bring those goals to fruition.

At IMI, we pride ourselves on recognising each client as a completely unique entity. Therefore, each company will be treated to a completely bespoke approach, as well as our undivided attention, as part of our commitment to delivering the best possible results.

Step Two: The Golden Funnel Strategy

Our editorial team is well-versed in creating engaging, responsive content to fill your sales
funnel where you need it most. Whether you’re after a podcast, interactive whitepaper, email campaign, or video, we’re more than happy to get stuck in.

With an acquired understanding of your business, we can ensure that all content aligns with your brand personality. What’s more, we’ll also work with you to define profile questions and lead qualification criteria as part of our promise of a highly targeted campaign.

Step Three: Qualification

After distributing your content, we’ll start sending across those all-exciting leads. We’ll work with you to define profile questions and lead qualification criteria as part of our promise of a highly targeted campaign. Once the engagements happen, we’ll follow up with our strict vetting process to qualify those leads, verify their details, and ensure they’re of the right standard to be passed over to your teams.

We also like to provide you with options for
how you receive your leads. You can either take advantage of our lead delivery platform, in which you can log in and check for new leads,
or we can send them over to you in a CSV file.

Feeling enticed?

Well, don’t just leave yourself hanging!

Be sure to hit the big shiny button to get your content campaign underway.

One of our Business Development Executives will be more than happy to have a free consultation with you.

Get In Touch