Informed Market Intelligence (IMI) is a full-service marketing and communications company with expertise in developing high-impact programs that drive measurable results across the entire spectrum of communications media. IMI’s management team has a decade of experience in successfully leveraging the combined power of multiple marketing channels to create awareness, interest, and action.
Serving leading global organisations of all sizes and across all major industry verticals, IMI facilitates meaningful dialogue between solution providers and premier research firms to address business and technology challenges. IMI presents end users with solutions to their business challenges while delivering vendor insight into the needs of their potential clients. By bringing together the foremost minds from the world’s leading research firms into one single forum, IMI has established itself as a cutting-edge source of up-to-date and comprehensive industry trends and data available to the marketplace today.
IMI also utilises a proven set of marketing solutions to help your organisation generate more qualified sales leads by leveraging the impact of rich media communications with a systematic process that includes creating microsites for clients, podcasting, email campaigns, white papers, case studies, video hosting, registration, real-time reporting and other marketing capabilities. IMI’s lead-management engine provides better, more qualified sales leads to allow you more time to contact those leads instead of search for them. The lead-transferring tools make it fast and easy to move those leads into your sales-force automation (SFA) or customer-relationship management (CRM) systems.
- Independent analyst news and research
- Expert advice and content from authorities in their fields
- Peer input and feedback drawn from engaged and active professionals
- One of the web’s largest library of analyst and vendor-provided white papers, case studies, videos, podcasts and more to address trends, challenges, and solutions facing global companies.